Microsoft announced that it has acquired PlayFab. They also said that they intend on integrating the firm into the company’s Azure gaming group.
PlayFab is a startup company based in Seattle that provides backend services to game developers, which help these developers get their games online more quickly. The company had previously raised around $13 million in venture capital.
Kareem Choudhry, who is the corporate vice president of gaming for Microsoft, said that with PlayFab onboard, Azure will continue to be on the forefront of building intelligent cloud services for the gaming industry. Services that he says that will not only benefit game developers but also game players.
James Gwertzman, who is the chief executive officer of PlayFab, noted that he and his co-founder started the company 4 years ago to help lead the transition in the gaming industry from packaged games to online services, which require sophisticated backend systems to find and keep players, and to monetize games.
The services PlayFab offers game developers include a hosting platform that incorporates powerful analytics. This has helped game developers get their titles to market much faster than they would have been able to do otherwise.
PlayFab’s has been popular with small independent game developers, but its services have also attracted big names in the gaming industry, such as NBCUniversal, Disney, Capcom and Rovio. About 1,200 games are now running on the company’s platform, and they say that they process in excess of 1.5 billion transactions every day.
Microsoft has recently been very active in purchasing gaming companies. Last year, it bought Beam, which offers an interactive streaming service. It also bought a virtual reality app called AltspaceVR a few months back.
The terms of Microsoft’s deal with PlayFab were not disclosed.
Microsoft announced on Monday that they have finalized a deal to buy Playfab Inc., a Seattle startup that owns the online game development platform Playfab. The move has been seen as Microsoft’s effort to compete with Amazon’s popular Amazon Web Services game development suite. Playfab’s software will be incorporated into Microsoft’s Azure cloud computing service.
The company’s Playfab software allows game developers to build and manage their online games without having to worry about creating back-end services from the ground up. Developers can also monitor their users and more easily monetize their games.
Playfab was founded in 2014 by James Gwertzman, the former Vice President of Asia at Popcap Games, and Matt Augustine, a former engineer at Microsoft. By 2016, the startup had raised $13 million in funding from venture capital firms like Benchmark and TEEC Angel Fund. The software proved popular with both independent developers and larger companies. Playfab quickly attracted big-name clients like Atari, Disney, Nickelodeon and NBC Universal. The platform currently boasts 1,200 active games and processes more than 1.5 billion transactions each day. Popular games like Idle Miner Tycoon, Angry Birds: Seasons and Roller Coaster Tycoon Touch have been developed using Playfab.
Kareem Choudhry, Microsoft’s Corporate Vice President of Gaming, announced the acquisition via the official Microsoft blog on Monday. He stated that the deal is in line with Microsoft’s current plan to expand their online gaming profile to include game development as well as gameplay. By expanding their online game offerings, Microsoft hopes to increase their share of the estimated 1.2 billion PC gamers in the world.
The purchase is the first acquisition of the year for the multinational tech company. Microsoft acquired virtual reality startup AltspaceVR in October 2017 and photo app Swng in November of the same year.