Advertising executive Lori Senecal sat down to do an interview with Inspirey. This is an online publication that has interviews with entrepreneurs and industry leaders. Mrs. Senecal is currently the global executive of the advertising agency, Crispin Porter + Bogusky. The following are some of the highlights of her interview with Inspirey where she discussed her career and path to success.
The first question that Inspirey gave to Lori Senecal was how did she get started in the advertising industry? Inspirey also followed up on that question with what inspired her to enter the advertising field in the first place. Senecal said that she got inspired to enter the business world while she was a student in high school. She said that she wanted to pursue gymnastics, but her height proved to be a barrier. Instead, she entered the world of coaching and coached her gymnastics team at both the secondary and post-secondary level. For more details visit Business profile.
Her experience as a coach helped her develop leadership, vision and clarity in communication. This set her up for a career in the business world. Lori Senecal further elaborates on how she came to the advertising industry. A drive for success along with empathy and compassion made her realize that she would be a good fit for the marketing world. Traits such as drive and compassion are vital for the marketing industry and are in large part what determines the success of an individual in the field. For more details visit LinkedIn.
Lori Senecal was then asked how she makes money in her line of work. Her answer was a simple one that later elaborated on. She said says makes money as a marketer when other people make money as well. When you think of Lori’s response this is absolutely true. The goal of an advertisement is to help a company sell more products or services to the general public.
Mrs. Senecal then said that in the advertising industry you are considered only as successful as your last ad. It is a very in the movement field where success is measured by what you last delivered. Delivering results and being persistent is how Lori Senecal would say she earns money and how became successful as an advertising executive.