Lime Crime (Our Mission)
A woman’s pain is her beauty and cosmetic is her confidence. She is daughter, a wife and mother, an entrepreneur and herself, she walks to her dignity and respect. While she work through the restless days and nights, making herself beautiful with every pain, ‘Lime Crime’ takes the responsibility of her, self confidence and the happiness of being beautiful. Lime Crime, is the safe to use cosmetic friend, with a touch of innovation in every product.
Doe Deere (The Creator of Lime Crime)
Doe Deere, the CEO and founder of the Lime Crime Cosmetics, is a Russian born and New York raised ambitious female entrepreneur. As a child she was very artistic and imaginative, she loved colorful clothes and accessories from very beginning. Her love for colors and innovative thoughts pushed her to launch the bold, highly pigmented and vibrant cosmetics in the market, which are animal friendly and completely safe.
As Deere believes, “Beauty is not about, what’s natural and what looks best, rather it’s about what looks right at the moment and gives you confidence. With the thought, she created and launched her, bold, intense and trend setting cosmetics, in 2008. The idea for a make up brand originated, when she was inspired by the bright and unusual colors and realized they were hard to find, so she created cosmetics of her favorite bright colors.
Lime Crime (About the company)
Lime Crime, the only revolutionary make up company, that let’s you to flaunt your inner beauty and confidence. Whether it is a special occasion or daily life, Lime Crime collections are the perfect choice, for the magic touch. Lime Crime cares about your make up mood and desire.
Not to forget about the certifications presented by the PETA (People for the Ethical Treatment of Animals) and Leaping Bunny for being certified Vegan and Cruelty- free beauty products. While there is no use of animal ingredients and byproduct such as beeswax, lanolin and whey making it the Vegan make up. It also doesn’t test it’s products on animals making it the Cruelty- free make up product. The products are made with great care and tested by the CEO of the company Doe Deere and other company members.
Lime Crime (The Name)
It was 2004, when Deere needed a name for her new eBay store, all of a sudden she thought of the unique yet bold name ‘Lime Crime’, while she thought the name was different and available to register, gradually it made all its way to be trend setting, being brave and rule breaking. For Deere, the name is a blessing in disguise, unique and google-able. Lime Crime in the name to shake things up. Learn more: http://www.womendailymagazine.com/doe-deere-entrepreneur-inspires-us/