The last six months of 2016 was the period which Podcastone and Edison Research Strategy conducted an advertisement study in five different brand countries. The advertisement test was headed by the Founder and the Chief Executive Officer of Podcastone Norman Pittz and the Vice President of Edison Research Strategy Tom Webster. The two organizations presented the results of both the pre and the post advertisement results which were of a significant effect on the agencies as well as the consumers. The results showed the goal to buy products, the impact of Podcast brand advertising, as well as the, evoke of detailed messaging. The results carried out revealed the following;
- When individuals were asked about car aftermarket merchandise most of them had a favorable view, but the percentage increased to 18% after the research.
- In a post research, 22% of people said that they were convinced about using lawn as well as garden products, but the number increased after the study.
- 60% of Podcast listeners preferred to use a particular grocery shop and after the review the number raised.
Edison Research conducted three different types of studies for the entertainment organization; Podcastone. The survey which was carried in five different nations comprised of products which were yet to market their products, new products as well as products already in the market. Before the launching of the advertisement camping, the research firm first engaged the online audience for all their researches. The study revealed that Podcastone listeners responded positively to the advertisements and that they were willing to consider the products and the brands advertised.
Norman Pittz is the Executive Chairman, founder and the Chief Executive Officer of PodcastOne Network. He has a passion for the media as well as the entertainment industry, and he is also the founder of Westwood One Radio Network. Westwood One is considered to be most extensive Radio Network in the United States, and it is responsible for distributing news to other media houses among them; traffic news, sports news, as well as talk shows. During the period he managed the radio station, Norman also managed other media houses which include; CNN Radio, CBS Network, CBC Radio, NFL Football, Mutual Broadcasting System, as well as NCAA Basketball among others. Norman Pittz has also served on various boards including Broadcasting Board of Governors of the United States of America where he was appointed twice by both President Bush and President Clinton. He has been recognized for his efforts in the media and entertainment industry by the Library of America Broadcasting. Learn more: http://normanpattiz.com/