If you’re selling your goods and services online, you are well aware of how important it is to include social media marketing in your overall strategy. By utilizing these platforms, you can engage with customers and make them aware of your brand.
Keeping an eye on your analytics when you’re doing this type of marketing is crucial so that you understand the habits of your audience as well as their interests. NetBase has created a list of social media analytics tools that help businesses analyze different aspects of their social media marketing. Here’s a breakdown of their top picks:
Top Five Built-In Tools
One of the first places that you can start when you are measuring your analytics is the social media platform that you are using for marketing. They have free analytics that provides information on actions taken by visitors. The top five include:
- Twitter Analytics: This analytics tool gives you a breakdown of interest and gender if you click on the audience tab. You can also learn which current events are popular and which hashtags are trending.
- Facebook Insights: The free Facebook analytics tool gives insight into metrics such as Page views, reach and total video views. You also have the ability to peek on your competitors and see which posts are working well for them.
- Instagram Insights: The Instagram Insights tool works best if you use a business profile, which is free. You’ll be able to see metrics on profile views, reach and impressions as well as demographics that are associated with your followers.
- Pinterest Analytics: This analytics tool also requires you to have a business account. The tool provides information regarding topics that your followers are interested in as well as other users that they follow.
- YouTube Analytics: Video is the ability to create levels of high engagement with your audience. This analytics tool provides information such as demographics and audience retention.
Top 15 Free Tools
NetBase also recommended 15 free social media analytics tools. While it’s helpful to use the built-in tools that are provided by each platform, you should also see if you can determine more about your users by using one or more of the free analytics tools.
A few of the tools on the list include Google Alerts, Hootsuite, Buffer and Boardreader. Depending on the tool that you use, you’ll be able to analyze your data by using graphs or reviewing forum and reviews posts.
Some of the tools offer a great deal of value, and they also have a paid tool available if you want to upgrade. For example, Hootsuite helps you track statistics on follower growth, popular content and basic analytics.
Top Four Paid Tools
While utilizing free tools is always a good idea, you can also learn about your users by investing in a paid tool. Four paid tools made it on the list that NetBase created. They include NetBase, Likeable Hub, Sprout Social and Tailwind.
Each of these tools has their own specialty that they cater to. Sprout Social allows you to analyze hashtag trends that are on Instagram and growth and audience engagement for the Facebook platform.
Likeable Hub focuses its tool on the platforms of LinkedIn, Facebook and Twitter. Obviously, if you are using YouTube as when your main marketing channels, this paid tool would not be one that you would want to use. However, it’s going to be very beneficial if you strictly use Facebook and Twitter.
Pick And Choose
The best way to use this list of social media analytics tools is to pick and choose ones that work best for your situation. You may be comfortable with only using one of the tools. On the other hand, there may be special metrics that are available on a couple of the tools that you find extremely helpful.
It helps to have a list like this that also includes a short snippet about each tool so that you can easily try ones that seem best for you.