If you love video games and have access to the internet then you know that the team at Electronic Arts has had a rough couple of weeks. Electronic Arts came under fire from fans around the world for their work on Star Wars Battlefront 2. The reason? The game catered to DLC and microtransactions with their loot box system. Fans were up in arms by the complete betrayal that the game represented, especially in comparison to the last iteration in the series. A worldwide boycott saw EA stumbling to make amends with their customers, walking back their decision to lean so heavily on loot boxes. That wasn’t enough to calm investors, however, as EA saw a catastrophic dip in their stock price.
When Electronic Arts signed a one-to-one deal with Disney in order to be the exclusive developers of their Star Wars video games the company thought that things would probably be easy. Things, however, have been anything but. Over the course of the entire Battlefront 2 debacle, EA has shed nearly $3 billion in stock value. The fallout from the debacle could continue going forward with backlash only mounting, especially because many fans fully expect EA to walk back their minimization of their loot boxes. EA tried to make amends to fans who had problems with the loot box problem, however, EA was only willing to ‘temporarily turn them off’ until they figured out a better solution.
According to reports, Disney is apparently very displeased with how EA has handled the entire thing. EA’s CFO, Blake Jorgensen, has made it clear that he didn’t see anything wrong with the loot box inclusion. Jorgensen said that it was their commitment to ‘realism’ that brought such a prevalence of loot boxes to the title. Jorgensen said, “The one thing we’re very focused on, and they are extremely focused on, is not violating the canon of Star Wars.” Jorgensen went on to say that they would consider walking back the loot box impact items in exchange for more cosmetic, non-gameplay altering items.