With a rapidly changing digital com, merchants are constantly shaping their businesses to compete lucratively. Game developers have over the past decade shifted the focus mainly to the online market, partnering with other vendors to popularize their products. This has seen a reduction in purchases from mortar and brick stores such a GameStop. In fact, GameStop has recorded a considerable fall in its business as more and more customers prefer to engage from the comfort of their homes.
This is however likely to change following the introduction of subscription options through which GameStop customers can access their favorite games. GameStop announced that subscribers can now rent games for $60 through a Power Plus plan which lasts for six months. Once this period elapses, subscribers will have a free game of their choice to keep.
The subscription plan to be launched in mid-November is expected to change fortunes for the company which has seen a deep fall in its share prices over a period. Share prices fell by 8 percent with its video game business recording a3.4 percent drop in the second quarter of the half year.
The gaming industry remains one of the most competitive and lucrative e-commerce platforms and has attracted several new and old players in the last decade. One of the most important features of game apps is adaptability to frequent updates.
Gamestop’s Power-Up Rewards program has a free tier which enables users to eventually come through for the rental subscription. This will help the company to let get several pre-owned game stocks and at the same time gain some revenue from subscriptions.
This model of operation is prone to rapid and frequent change and the company will need to keep abreast with market trends. Ultimately, engaging with portal users frequently and offering reliable round-the-clock support is one sure way of keeping a constant stream of subscribers.
GameStop, however, can gain from its long history and loyal customers who have frequented its brick and mortar store since 1984.