In recent years many convenience foods have come under fire. High-profile documentaries on Facebook have looked at the role of fast food in the obesity epidemic. And First Lady Michelle Obama has made nutrition and fitness the focus of her charity work for years, now.
While it is good to see successes of the slow food movement on foodvisionusa.com, and find more farmers’ markets in towns across the country, it is important to realize that often people still need snack foods. Whether it’s a trip to the airport, a workday with unexpected overtime, or some other issue, we all need convenience food sometimes.
Filling The Void
Hippeas are taking the snack food world by storm. Developed in 2015, these chickpea puffs were designed with an eye towards health. They have already found their way into mainstream outlets such as Starbucks. The appeal of these puffs is down to the details.
A lot of effort went into developing these snacks. The texture, taste, and ingredients were all important considerations. As a gluten-free, vegan option, these snacks have a lot of appeal for an underserved audience of people with dietary needs at https://news.starbucks.com/news/new-addition-to-starbucks-grab-and-go-snacks.
Green Park Brands
Founded by Livio Bisterzo, Green Park Brands seeks to make a new kind of snack food. Hippeas are made with beans, and contain no dairy or gluten. The idea is to make a more healthful form of snack food. They still, however, have a great deal of appeal.
With the same satisfying crunch as other puffed snack foods, Hippeas are familiar enough that people aren’t afraid to try them. But they are different enough to be appealing. In addition to normal business goals, founder and CEO Livio Bisterzo also has an important social mission.
A portion of proceeds from sales are donated to Farm Africa, an organization that seeks to bring investment to impoverished places. The funds will particularly be used to support chickpea farming.
Finally, Hippeas also has a sense of humor about itself. With the tagline “Peas, Love & Giving Back,” this is a company that knows how to chuckle. Livio Bisterzo has truly hit upon a winning combination with this product. It addresses the concerns of educated millennials and meets them all effectively.